Case study: our own product
Wholesum: four meals, one honest number.
Most calorie trackers feel like a spreadsheet that judges you. We set out to make one that feels like a diary: quick to fill in, gentle to look at, and smart enough to adjust your goal on its own.



What we built
Logging that takes seconds
Search millions of foods from USDA and Open Food Facts, scan a barcode, or tap something you had yesterday. Portions read the way people say them: “1 slice”, “2 tbsp”.
A target that adjusts itself
Onboarding works out a daily calorie and macro goal from the Mifflin-St Jeor equation. Each weekly weigh-in compares what happened with what was expected and nudges the target by up to 200 calories.
Calm by design
No streaks to break and nothing turns red. Macros fill up as jars, and the home screen grows a plant over the week instead of scolding you.
Recipes, trends and friends
Enter a recipe once and log one bowl instead of fourteen ingredients. Weight and calorie charts go back a year, and friends can share meals and recipes.
How it’s put together
The same tools we use for client work. If your business needs an app with accounts, a database and a website to match, this is what you’d get.
- Mobile app
- React Native and Expo, one codebase ready for iPhone and Android
- Website
- Next.js on Vercel, deploys on every change
- Accounts and data
- Supabase: sign-in, Postgres, row-level security
- Food data
- USDA FoodData Central and Open Food Facts
- Quality
- Automated unit and browser tests on every commit
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